After years in the pharmaceutical industry, I led the design of a wide range of branded materials for Allergan, including savings cards, brochure systems, point-of-care displays, and patient handouts, navigating complex regulatory requirements while maintaining clarity and visual cohesion. I focused on distilling dense medical and promotional information into intuitive, accessible layouts, with the savings offer strategically emphasized at key touchpoints. Each initiative was supported by a microsite I designed, creating a seamless two-step experience that guided users from awareness to conversion.