For TradeTech 2022 in Paris, Liquidnet’s first major in-person appearance post-acquisition, I led the design of the brand’s conference presence. Working with Events and Comms, I created a bold 6m × 2m booth that broke from fintech convention with a vibrant palette and an open layout anchored by a branded barista station. I extended the experience through an interactive pre-event PDF, QR-driven content hub, and scalable motion graphics templates for real-time updates. The result: a standout booth that drew attention and reset expectations for the brand.