Liquidnet IA educational demo video
Scope
- Motion design for product demo videos
- Visual storytelling
My Role
Lead designer
I provided design expertise on a series of educational videos for newly onboarded Members, seeking to get them acclimated to our product offerings. The original video was planned to be a simple screen recording, so to bring some life into it, I transformed a static screen recording into a guided, engaging product walkthrough. I created animated elements from the product to help break the monotony, enhanced the visual aid in tandem with the audio, and zoomed or highlighted portions of the demo, providing a concise focal point and better engagement with the product.